The vanilla game cost £39.04 if you adjust for inflation.
Then VAT (20%). Then whatever SCEE (as an example) charges in royalties (around 20% ish) which will be a different (most likely inflation and exchange rate safe) percentage of the price compared to SCEA (last time I heard it was around 12-15%). Then whatever addition the local market can take because of net household disposable income (which only accounts for around a 5-8% difference)....
So if you want to complain and have petitions, my suggestion would be to point them towards the right place...ie the UK government and the European headquarters for which console manufacturer you use...
But also...Go look at the pricing of any other comparable goods....Like say...An iPad... (by comparable - I mean US vs UK price, not electronic item vs video game digital content)..
English
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OK, very good analysis. Now, based on all of that, explain why the $60/£60 TTK legendary edition is able to be sold by a retailer in the UK for £39.85 (14 pence less than the digital download expansion) - it is physical media, not digital download, costs 50% more, and everything you stated should apply equally well. The simple answer is that that retailer has reduced their profit margins by £20. They will still be making a profit, won't they? So Activision's RRP in the UK is set to have[i] at least[/i] £20 profit. Tl;Dr: why is the UK price so high? Profit margins.
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ArtAsleep - old
I'd be asking how that company is able to do that. Did they secure some sort of deal over a significant period of time, for example...? Are they going to offer it for less until launch then ramp the price up? Do they only actually have 5 copies to sell? Did the work experience kid make a conversion error and now they're stuck with it due to some sort of consumer law? Etc -
They are a UK company - if they have only got 5 copies, they can be prosecuted - we have consumer protection laws that cover such behaviour. The price is almost certainly correct - they have been dropping it gradually over the last few weeks, and has remained at this level for a week now. The simple answer is: they have got a good price for buying off Activision, for less than £39.85, and they are intending to sell lots and make a smaller profit on reach sale. Oh, and the price includes free shipping. So, £60 is charged purely to increase profits. I've bought from the company before - it is unlikely they will renege on the sale based on my experience.
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