It's a redbull-exclusive promotion for The Taken King, their new massive DLC Expansion
They put codes on redbull cans in 7/11's in the U.S and if you buy those cans and redeem the codes you unlock a 30 minute 50% xp boost consumable (one per can) and an exclusive mission that won't be available for EVERYONE until way later after the release date..
But Google "redbull Destiny code exploit" and you will see why you should NOT buy these cans for the codes just yet..
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Are the cans only in the US? I have searched various shops in UK and not.found one :@ :-(
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Oh okay. That's actually exceptionally helpful. Thank you :)