Its because 40 US dollars has different worth around the world. Bungie is an american company, and thus bases things off of american currency, which i guess is worth more than UK currency
English
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Do you not get what a "Currency Exchange Rate" is? Obviously not! Let me educate you. Definition Rate at which one currency may be converted into another. The exchange rate is used when simply converting one currency to another (such as for the purposes of travel to another country), or for engaging in speculation or trading in the foreign exchange market. There are a wide variety of factors which influence the exchange rate, such as interest rates, inflation, and the state of politics and the economy in each country.also called rate of exchange or foreign exchange rate or currency exchange rate. So now that you have digested that, do you still think that $40 = £40?
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You are an idiot. The pound is the strongest currency in the world. [spoiler]Another ignorant American[/spoiler]
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Pound is stronger than the Dollar.
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Edited by NinjaJohnno: 7/7/2015 2:19:28 PMThe UK pound is worth more then the dollar. £1 is worth $1.54 $40 equates to around £26 that's why people in the UK are a little upset, in essence we are paying around $63 just for the stand alone DLC.
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Edited by PapaCap: 7/7/2015 2:16:38 PMThat makes no sense because regardless of the USD price tag it should still be adjusted according to region. The British pound is worth more than the USD btw, so Brits are paying more which is why they're upset.
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This ^^^