I wanted to get the goodies that came with the Hobbit trilogy deluxe edition as I have the first two already. Guess what? Couldn't. Been that way forever. Know who they're marketing to? People already invested in the product. Get over it.
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Correct me if I'm wrong, but I think you mean "People *NOT* invested in the product". If they were marketing towards people already invested there would have been a collectors edition that took that into account and didn't come with stuff that people invested in the product already own.