Tax in the UK is a complex beast. For the majority of people they will be taxed at 20% on earnings over a Personal Allowance and have National Insurance taken off at 12% - making 32% total. If you earn over a certain amount (around abouts £43K a year) then tax goes up to 40% on earnings over that threshold figure with National Insurance dropping to 2% - so if you earned £50K then £7K taxed at 40%, around £33K taxed at 20% and the rest tax free, around £10K).
There is a higher tax bracket too for the over £150K a year people, but then who'd be worried about £40 then eh...
My personal thing on this is pretty similar to everyone else. I paid £40 last year for the entire game and am surprised that I will need to pay the same amount for an expansion that would appear to have far less content. Plus if it's ONLY available as a digital download there are NO import fees for Activision to have to consider. There is VAT at 20%, yes, but that still does not account for the £15 hike over the cost of the product to American gamers.
As for the additional Collector's Edition stuff as well, I am flabbergasted that they make a big thing about what we as veteran players will get after the Luke Smith debacle, and then announce that we will be able to buy the emotes etc for $20 for US players (so likely £20 for us in the UK). Do they REALLY think that is good value? So for the price of the Dark Below, or the House of Wolves, or Half the cost of the Taken King is about right for 3 dance moves, 3 pieces of exotic gear and 3 shaders? If the price of the DLC has got people mad, then THAT right there really is crazy. Absolute rip off.
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