This has ACTIVATION written all over it
I forsee bungie breaking the activision tie soon, if this PR nightmare continues
This is not the bungie I remember from the marathon and halo years
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Like I said somewhere else, they should have thought about it before signing a deal with the devil (Activision) but they just had $$ in their eyes. Getting a large company to invest in your product and sign a contract for partial ownership is OK to do, but you should probably ensure that the company's values, marketing tactics, and ethics fall in line with how you envision your product to be viewed by consumers.