How about a PvE event called a war. Ever played Defiance before? In that game, there are hourly events called Sieges. Where an Army of players are fighting an army of high level enemies. My favorite Part of Defiance.
What I'm thinking of is a monthly event (like Iron Banner) where an Army of Players are put in large areas of planets (cosmodrme, steppes/ moon, hellmouth,/Venus, the citadel/ etc) where an army of guardians have to fight off hordes of level 32 enemies. I think that will attract alot of attention to destiny and drive Bungie's sails through the roof.
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Defiance got the whole public event thing right. Sometimes 50 to 100 people in the same area made for a crazy time.
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This^ (Why has this not been implemented yet?)