I have a link somewhere but if you look up burn in on Wikipedia there are links to all sorts of TV technologies having issues, I believe cnet even talks about in their overview of OLEDs about them getting burn in at the same rate as plasma as well.
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Didn't know that. I'll have to look it up. And here we thought OLED was the Holy Grail of display tech.
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I think it will be eventually, it has great potential just needs time to get through the first several generations. The contrast is amazing, the black levels near perfect, they just need to fix cost, motion, and hopefully make headway on burn in. Hopefully they come down in price by the time my current TV dies or I'm gonna be screwed