I'm glad someone actually read the article before saying something like this game will have TEH bloody timez or teh copious sax.
It's rated M due to its story content( as the article implies) since the devs said they aren't really changing much and making the game with the same gameplay formula as the last.
I too will eagerly wait to see how dark this new story will be
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Yeah, the devs said there's not going to be gallons of blood spewing out of people when they die, it just sounds like it's just rated M for a grimmer story. Also with Scarecrow being the main Antagonist from what the trailers have shown, we could expect psychological stuff.