Because Bungie abandoned it.
Reach wouldn't have sucked so bad without bloom since 2010, or if Armor Lock wasn't able to shed off stickies since 2010.
But Bungie proved how much they will support their community. Getting rich and abandoning it. At least Treyarch and Infinity Ward Patch their damn games.
[Edited on 05.07.2012 9:46 PM PDT]
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Huh, I always thought it was due to the daily touching of my groin at night.