To make money.. actually other way around. By winning the fans over by what i said in my last post, it pays off. Hey maybe they did plan this out "lets do this and we will make more money". How is that wrong? That only puts them another step ahead of other companies. Look at EA they don't show personality, humor and dont do extra like Bungie. Does that mean they aren't about money. Either Bungie is smarter or just cares for fans, they do make money of course. They actually please the fans which is important and of course make money what's wrong with that? And whats wrong with paying $7 a month, and for an M game, what 17 and up cant afford that and DLC? I know kids play this game, they can find a way, and now adays teenagers 14+ work alot.. Your giving me a stupid argument, Bungie actually goes one step further to please fans. Who F***ing cares if they are secretly trying to make loads of cash they at least go the extra mile for the fans which is what I love about them. So if you dont like throwing your cash away, don't or just get a PS3. Owned. [Edited on 01.19.2009 12:35 AM PST]