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Adept Invention

Adept Invention

5/9/2012 11:32:06 AM
I mean really? [url=http://www.telegraph.co.uk/technology/news/9251814/Farmville-creator-Zynga-sues-games-firm-over-use-of-ville.html]Article.[/url] [quote]Zynga, the American social games maker, is behind several games with the world 'ville' in the title. However, it does not own the trademark to the word in this context. Regardless, the company has accused French games company Kobojo of trademark infringement regarding 'Pyramidville' - a game which was released onto Facebook last year. Zynga said in its complaint: "Facebook users are likely to believe, erroneously, that PYRAMIDVILLE is a member of Zynga's 'VILLE Family of Games'." The American social games company, founded three years ago by serial entrepreneur Mark Pincus, has been trying to trademark the word 'ville' with the US Patent and Trademark and Trademark Office. However, according to reports, the process has been slow and without much progress. In its complaint, a Zynga spokesman said that it has "consistently promoted the 'VILLE Family of Games together as a family, identified by the distinctive 'VILLE suffix."[/quote] They don't even own the trademark, and they're suing over ownership of the French word for 'village'. Discuss corporate douchbaggery in regard to trademarks.

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