I'm not sure, actually. I thought that the whole Aerospace "platform" seemed a little...arrogant. I mean, what company -- that creates their own games -- is going to be a semi-publisher?
Secondly, Crimson "Steam Pirates" seems out of place. I had no idea that Crimson was going to be a pirate game, nor did I have any idea of what it would be...and I thought that my lurking skills were off. It actually seems that many of the Bungie.net users had no clue as to what Crimson would be (up until recently). I had assumed that it would be somewhat futuristic due to the nature of Aerospace being space related, and Crimson being the first game on the platform.
All of that was bad planning on Bungie's part, IMO. What bothered me the most was that -- for the past year -- Bungie had been trying to show how Aerospace was going to be for the "community." They gave us that feeling that it was going to be ours, game or not. In the end, it turned out to be a money making scheme, comprised of mobile games that many a man won't waste his money on.