Pay attention to the story during quests or you'll get bored easily

take it back to the shop and get a better game... any way joke aside quests - try to do those that are your level or lower, you can do higher ones but it's down to how confident you feel, also do the crafting quests every day (every 20 hours) map - most maps are split into 2 level difficulties, basically the enemies will be a higher level on one side that the other gathering - one of the best things to spend money on is inventory and bank space, bank space will increase by buying space via a bank vendor where as inventory can increase via another vendor or by upgrading mount inventory via the mount vendor. the more space, the more items you can have and carry skyshards - use a guide for this, every 3 gives you and extra skill point other players - try to find some friends to play with and get in at least one guild, keep in mind that some guilds are devoted to certain things for example trading guilds skills and character - build your characters stats to how you want to play, for example I have a Templar class so I've been increasing mainly Health and some Magica to play as a tank/healer. with skills go for ones that help you out and you know you will use, these things can be reset later but it will cost you also if you want to plan your skills ahead try a site like this [spoiler]http://www.esohead.com/calculator/skills#1.mosz9s85bzz7zztyfm8zf7zzNbo8zu7zzHfYE6zHfZd8zG7zzHQ3F8zI7zzJIoX6zJIkL8zN7zzJZcY8zA7zzKpUN8zL7zzK4EX[/spoiler]

Pick up everything until you know what is necesary. Buy inventory space ASAP! Focus on stamina,Magicka or health and dedicate to it. Don't try to evenly spend your points across all of them or you will end up squishy at high levels. Then #1 don't be shy! Play with friends or go out and search for a guild to get in. ESO can be played solo but it's 100 times better with friends to play with.