Let me start off with this first, I've played this game since Day 1, I love this game, I've put over 58 days of playtime and TTK looks great, however. Many many UK gamers are concerned with this pricing, TTK looks good but neither me, any of my friends and many people I've talked to on forums/twitter/facebook aren't willing to spend £40 for it. £40 is $63 dollars, now why is it that we should have to pay that? Especially on a 25 digit code, maybe with physical copies I can understand tax on shipping costs etc, whatever. But digitally? Nah, that's not how it works. I really hope at some point you reduce the price to about £27.99 because that's how much it's actually worth in our currency, go ahead and pull up google and check. But this needs to be addressed. Granted this may not even be Bungie's decision, it's likely it's Activision but this really needs to be brought to someone's attention because I can comfortably say that there will not be many sales in the UK.