Nobody.
Why? Because each made their customers happy, sure Sony was rusty with this E3, but they made their customers happy, if anything people like Bethseda have won E3, because they are bringing the games to the consoles we love. If you post, please don't do "Oh I'm a Microsoft lapdogs and Microsoft smoked Sony!" or "I'm One of Sonys lapdogs who says that Sony won E3!"
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Wrong. Yarn Man won E3.
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Bump so people can read