I want to play Destiny because of the lore and backstory that goes into it. It's more than just a campaign. It's an actual story and already from reading and listening about the game, I've developed an emotional connection to the Guardians and the Traveler and Earth's occupants. I also want to play it for the community that is wrapped around it. Bungie got me into gaming with Halo and I have great faith that they'll keep me happy with Destiny