I still haven't seen any confirmation that digital editions will be playable prior to 9/9 12pm pst. To me, this screen shot from my download list on PS3 indicates that it will be. So, if you dare get your hopes up, expect to begin your journey to becoming legend sometime on 9/8.
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ign posted that they will start their review with live streaming at 10 am pst on the 8th and that the servers go live at 5am pst on the 8th - whether the digital unlocks for standard players is another question