[quote] is a generational Icon like Mario and Sonic before[/quote]You mean like Mario now?
Halo is only generational as in, "it's relevant to one generation of gamers".
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I meant that Master Chief is to Microsoft like Mario is Nintendo. He sells consoles, both are the companies biggest IPs and both are known by entire Generations, you got 15 year olds to 40 year olds who know who the Master Chief is just like Grandparents and children know who Mario is. Only the MC hasn't been around long enough for him to have as large of a fanbase as 30 year old franchises.