Going with old Bungie themes and the very fact that it happens every seven days, I'd like to propose [b]Seventh Column[/b].
This serves two purposes:
1. A "column" is not only a pillar, but also a type of newspaper update/article, so it works here;
2. It's a throwback to the days of old. "[b]Bungie's Seventh Column[/b]" can be Bungie's way of communicating with the Septagon, their community.
I know some might argue that this might feel exclusive to newer fans, but I disagree. It's a great way to introduce the new community members to the traditions of the community. It falls in well with both the old and new crowds. It'll also help ingrain the notions of "se7en" that crop up every now and then (such as with Bungie Day).
Thoughts?
TL;DR: The Seventh Column or Bungie's Seventh Column
Edit: How about "Weekly Column" or something?
English
#Bungie
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The Seventh Column is dead, long live the Seventh Column.