Already pre-ordered the Imperial Edition for my wife and I. Both of us tested in several Betas for ESO. Personally, I have never had an issue with paying for what I enjoy. The new concept of f2p is a drain on people that DO pay for the services rendered. I pay $150/mo for electricity, $950/mo for rent, $350/mo for tv channel and internet, etc... So, people make an issue of paying $15-20/mo for a game they enjoy? That makes no sense. Does anyone think that the people involved create material, patches, run servers, etc for FREE??? No, talent needs to be paid, work needs to be done.
Tell you what, next payday anyone who has an issue with paying for a game should tell their boss, "No thanks, boss. My services are free. See you tomorrow."