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12/25/2011 11:47:35 PM

Why doesn't Bungie utilize advertising space?

If you've been to this website for more than an hour, you would notice the Halo: Reach banner on the side of the forums that consistently reminds you to purchase the Noble/Defiant map pack (even though you probably already have it). Bungie is well-past their transition phase (a little over four months now. I'm unsure if they're still receiving money from Halo: Reach sales and whatnot, or if Microsoft is paying them to keep the banners on, and I was curious why Bungie doesn't utilize their advertising space? This entire area is pretty much open to getting that kind of content - and I know there would be many companies and people who would pay a pretty penny for the page impressions Bungie gets each day. I'm going to wager that Bungie is weird and doesn't like money, or they probably just don't enjoy having advertisements for external products on their site (they're ugly, security reasons perhaps?). If this is the case, and Bungie doesn't intend to allow others to advertise on their website, perhaps it could be used for better purposes: We've all seen the ideas that The Classifieds could take an appearance there; it would make sense, and fits perfectly. (Alongside Hylebos' thread, this could be used for a similar purpose.) If links to threads were provided in that small little column, not only would it boost the importance of The Classifieds, but it would also allow forum-goers to easily see things that they want to see. Maybe not group advertisements, but perhaps place a filter for threads in the Classifieds? Fits better sorting for this sort of circumstance. Maybe the next major site overhaul Achronos has been hinting at will contain this - something I'm looking forward to.

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