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12/25/2011 11:47:35 PM
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Why doesn't Bungie utilize advertising space?

If you've been to this website for more than an hour, you would notice the Halo: Reach banner on the side of the forums that consistently reminds you to purchase the Noble/Defiant map pack (even though you probably already have it). Bungie is well-past their transition phase (a little over four months now. I'm unsure if they're still receiving money from Halo: Reach sales and whatnot, or if Microsoft is paying them to keep the banners on Bungie.net), and I was curious why Bungie doesn't utilize their advertising space? This entire area is pretty much open to getting that kind of content - and I know there would be many companies and people who would pay a pretty penny for the page impressions Bungie gets each day. I'm going to wager that Bungie is weird and doesn't like money, or they probably just don't enjoy having advertisements for external products on their site (they're ugly, security reasons perhaps?). If this is the case, and Bungie doesn't intend to allow others to advertise on their website, perhaps it could be used for better purposes: We've all seen the ideas that The Classifieds could take an appearance there; it would make sense, and fits perfectly. (Alongside Hylebos' thread, this could be used for a similar purpose.) If links to threads were provided in that small little column, not only would it boost the importance of The Classifieds, but it would also allow forum-goers to easily see things that they want to see. Maybe not group advertisements, but perhaps place a filter for threads in the Classifieds? Fits better sorting for this sort of circumstance. Maybe the next major site overhaul Achronos has been hinting at will contain this - something I'm looking forward to.
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  • I think it is nice that they don't have external ads. It makes it look more professional. There are a lot of game developers sites without ads.
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  • [quote][b]Posted by:[/b] chubbz [quote][b]Posted by:[/b] spartain ken 15 [quote][b]Posted by:[/b] Sven Nietzsche [quote][b]Posted by:[/b] spartain ken 15 [quote][b]Posted by:[/b] Old Papa Rich I've bought the Noble map pack 27 times now.[/quote]Waste of $260.00 unless you have 26 alts. [/quote]I'm sorry, but how did you identify Papa's post as serious? It's obviously just in jest.* *If i'm wrong then /facedesk.[/quote] I didn't think he was serious, who would spend $260.00 on noble map packs?[/quote] Thats like saying 'Who would waste so much money on Bungie swag?'. You should make a new account and call it Irony.[/quote] Sadly, that name is taken. /oG usernames hunter
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  • Well. There you have it folks. I think I remember there used to be an ad for BUNGLE Pro?
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  • yeah nevermind [Edited on 12.26.2011 2:33 AM PST]
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  • Sketchfactor once asked us about site ads. The Septagon was in near unanimous agreement that Bungie related ads were fine, but 3rd party annoying flashy horribly suspicious and unsecured ads (the kind on pretty much every other site) would severely annoy us. Sketch pretty much agreed, and seemed to possess the exact same attitude towards ads. So unless I'm completely making this up (which is possible) Bungie didn't want to annoy us with annoying ads, thus wanted their ads to actually have a point. I never really even looked at our site ads. The only reason I know they're still about the Noble Map Pack is because this thread said so. I don't think I've ever payed attention to them, and I'd honestly prefer it could stay that way. The Classifieds idea has some merit. If it was solely about on topic Classifieds business (group ads, maybe some Ride Along ads, etc) it would probably be beneficial.
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  • [quote][b]Posted by:[/b] Iggyhopper [quote]I'm going to wager that Bungie is weird and doesn't like money, or they probably just don't enjoy having advertisements for external products on their site.[/quote] Who visits this site? Gamers. Why kind of ads would work best for gamers? Gaming ads. What kind of ads would have to be banned because of conflict of interest? Gaming ads. And there you have it. Marketing 101.[/quote] School isn't for the Cools, obviously. [Edited on 12.26.2011 1:35 AM PST]
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  • It should solely be Bungie related advertisements only, to at least provide themselves with more forms of revenue. I wouldn't understand why they'd advertise other products (unless they were receiving some sort of commission).
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  • [quote]I'm going to wager that Bungie is weird and doesn't like money, or they probably just don't enjoy having advertisements for external products on their site.[/quote] Who visits this site? Gamers. Why kind of ads would work best for gamers? Gaming ads. What kind of ads would have to be banned because of conflict of interest? Gaming ads. And there you have it. Marketing 101.
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  • Why the -blam!- would they advertise other companies products? Their revenue is generated through software, not ads on their website (for/about their software).
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  • I don't mind it at least its not one of those pop ups that say "thank you our 99,999,999,999 visitor!!!!!!" even though that's way over the entire human population. dumb-blam!-
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  • Who would ever want to advertise to [i]this[/i] target audience?
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  • [quote][b]Posted by:[/b] vanert [quote][b]Posted by:[/b] komark [quote][b]Posted by:[/b] spartain ken 15 [quote][b]Posted by:[/b] Old Papa Rich I've bought the Noble map pack 27 times now.[/quote] Noble Map Pack: 800 M$ points 800 points = $10.00 27 x 800 = 5,000 points or $270 Waste of $260.00 unless you have 26 alts. [/quote]Thanks for clearing that up Dr. Ken. [/quote] Dude, he's not a Doctor.[/quote] But... He showed me the certificate...
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  • From my experiences, Bungie is one of the few companies that are not whores for money. That probably explains a lot of it.
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  • I wouldn't mind advertising as long as it generated more money for Bungie to use. For example, if Activision was allowed to advertise other Activision properties for extra revenue for Bungie. Other than that, I don't really want to see random ads splayed across my screen. It's bad enough on the sites that I use minimally.
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  • Who likes seeing ads? I know I don't.
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  • They should advertise stuff from the Bungie Store! Even though I can't buy any of it. International shipping be damned!
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  • In all seriousness, it's because Bungie online advertises Bungie products. It looks professional, is nice to the community, and I think when it gets down to it they think it is just a classy thing to do. Currently they have nothing to advertise as having their IP be secret. Later though don't worry it will get underway.
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  • Because they don't need more money, and it would be annoying.
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  • [quote][b]Posted by:[/b] spartain ken 15 [quote][b]Posted by:[/b] Sven Nietzsche [quote][b]Posted by:[/b] spartain ken 15 [quote][b]Posted by:[/b] Old Papa Rich I've bought the Noble map pack 27 times now.[/quote]Waste of $260.00 unless you have 26 alts. [/quote]I'm sorry, but how did you identify Papa's post as serious? It's obviously just in jest.* *If i'm wrong then /facedesk.[/quote] I didn't think he was serious, who would spend $260.00 on noble map packs?[/quote] You sir, are the dumbd.
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  • I prefer to not see any ads at all. So, I just install adblock plus and BAM problem solved. If Achronos (or other web admins) decided to change it to a type of "Group advertisement", I wouldn't be against that.
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  • I agree that the ads should be utilized better since they're a tad useless right now (unless Bungie's somehow making a decent profit from those ads). I suggested they be used to advertise news stories or groups in Mythix a while back, but I'm sure someone has better plans. I guess we'll have to wait for the new hawtness sadly.
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  • [quote][b]Posted by:[/b] Old Papa Rich I've bought the Noble map pack 27 times now.[/quote] Hahahah win. 28 me
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  • [quote][b]Posted by:[/b] spartain ken 15 [quote][b]Posted by:[/b] Sven Nietzsche [quote][b]Posted by:[/b] spartain ken 15 [quote][b]Posted by:[/b] Old Papa Rich I've bought the Noble map pack 27 times now.[/quote]Waste of $260.00 unless you have 26 alts. [/quote]I'm sorry, but how did you identify Papa's post as serious? It's obviously just in jest.* *If i'm wrong then /facedesk.[/quote] I didn't think he was serious, who would spend $260.00 on noble map packs?[/quote] Thats like saying 'Who would waste so much money on Bungie swag?'. You should make a new account and call it Irony.
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  • I'd like a trending topics section to be perfectly honest. Two each from the most popular (at any given time) forums. Let's say that once Destiny launches (obviously) the Destiny forum is very active, and the Septagon keeps it's new-found activity level, and the Flood stays its normal hyperactive self. Then you would have two trending topics from the Septagon, two from the Destiny Forum, and two from the flood. Now, because the advert is the same size as the TFT's, we can gauge how much room this is going to take up. Let's assume there's little "header" bar above each 'section' on the trending topics. That now takes up a total of about 7 of the top forum topics (out of 10). So with that leftover 10, we could have a list of 3 "Upcoming Events" (the three closest to happening; whether they're site-wide or just from a group you're apart of). Now we have two different things integrated into a space that was not previously used, and it takes up where the ad used to be. Then, on pages where it displays the TFT's, you can have a choice to toggle between those and the 'Bungie Toolbar' as it were, because they both take up the same space. Might make a thread with more ideas about a 'Bungie Toolbar' in a bit. Now I must go and fondle my Christmas presents. Edit 1: Making thread now. Edit 2: [url=http://www.bungie.net/Forums/posts.aspx?postID=68781907]Thread made[/url]. [Edited on 12.25.2011 6:46 PM PST]
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  • [quote][b]Posted by:[/b] vanert [quote][b]Posted by:[/b] komark [quote][b]Posted by:[/b] spartain ken 15 [quote][b]Posted by:[/b] Old Papa Rich I've bought the Noble map pack 27 times now.[/quote] Noble Map Pack: 800 M$ points 800 points = $10.00 27 x 800 = 5,000 points or $270 Waste of $260.00 unless you have 26 alts. [/quote]Thanks for clearing that up Dr. Ken. [/quote] Dude, he's not a Doctor.[/quote]No, he has his doctorate in Mathologies.
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  • [quote][b]Posted by:[/b] Sven Nietzsche [quote][b]Posted by:[/b] spartain ken 15 [quote][b]Posted by:[/b] Old Papa Rich I've bought the Noble map pack 27 times now.[/quote]Waste of $260.00 unless you have 26 alts. [/quote]I'm sorry, but how did you identify Papa's post as serious? It's obviously just in jest.* *If i'm wrong then /facedesk.[/quote] I didn't think he was serious, who would spend $260.00 on noble map packs?
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