I really like making a story out of a video game.
For example:
In mass effect you could make numerous choices, so my character's backstory (Earthborn) can purposely effect how I would make my decisions.
If I had a Shepard with a bad past, I would purposely make worse decisions and stay in character.
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It depends on the game. Usually, when there are choices to be made, I see them as either 1) An easy way out 2) A fight 3) Bribery 4) Knight in Shining armor time 5) Devil's Incarnate