I know that this is going to sound REALLY horrible for me to say, but in all honesty... I don't think the point was hammered home hard enough. It is a very effective PSA, and quite well done overall, but I didn't feel as strongly as I did with the [url=https://www.youtube.com/watch?v=9OqOHxwRy04]Chinese New Year commercial[/url]. I think it should have been a bit longer and portrayed some more sadness and intensity to it. Once again, it is a powerful video and such, but I feel like it could have hit a bit harder.