Edited: 8/1/2013 4:30:05 AM PermalinkWhen it comes down to it, image is important, especially for companies. If something were to ruin that image, it could be detrimental and make the company lose business. That being said, public proclamations about some issues with a company will most definitely have a greater impact than such proclamations done privately.
You've probably noticed companies which operate a social media presence will often get replies from customers who have had a less-than-great experience with them. You've probably also noticed they usually get the customer to reply to them privately, likely as a method of keeping the feedback and issues they've had hidden from the public so as not to tarnish their reputation. Given this, do you think posting publically about a problem you've had with a business on social media is a more effective method of recourse than contacting the business directly? Does anyone have any experiences doing this they'd like to share?