You need more to go on than simply "I'm going to write a story about the rake". You need to pick a genre, an overall theme and work on the general plot basis, including a rough idea of how it will end. Knowing how a story will end, even if it's as simple as "main character dies at end" can really help you work out how to write the rest of the story.
For a diary theme I'd start every entry with the date as a sort of title, none of the dear diary crap or anything. You also need to make it more personal if it's a diary. Perhaps add a note at the start on how/where he bought the diary and add random (But not out of place!) comments about going out with friends or bad days at work inbetween rake investigations.
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Why is it that whenever someone hears "diary form" they automatically assume it's going to include "Dear diary..." Listen, i'm not THAT cliche. In my head; diary and journal form are one in the same. To answer your question with genre, I already have a genre, but I assumed it was a given since you know, it's the RAKE. Horror is the genre. And yes the character does die at the end.