[quote][b]Posted by:[/b] JFKES Who are their target audience? Console gamers are not going to buy it, people who already have a gaming PC are not going to buy it. As far as I can see they have a very limited market, but I guess it could grow if certain things happen (such as Half Life 3 being exclusive to 'Piston').[/quote] You have to remember that this is a prototype and people are jumping to conclusions by comparing this with current products that have the same specs. If Valve are seriously supporting this then it'll probably be a lot cheaper and if that's the case them a lot of people might buy one if it's marketed well.