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Edited by MYSQUADJUST:
2/13/2016 4:19:42 AM
316
Bungies "Roadmap" lol
They claim to have come to us with breaking news about the future of the game. Too bad they only gave it to us because activision forced their hand. Everything in today's weekly update was pretty much a direct quote from the activision earnings call this morning. They aren't listening to us. They aren't giving us answers because we asked for them. All bungie is doing is trying to cover their asses after activision dropped more about the future of this game in five minutes than bungie has in 5 months.
EDIT: Here is a link to Activision's slide presentation from the quarterly earnings report. Page 9 Details what they have planned for this cycle for their major IP's.
http://files.shareholder.com/downloads/ACTI/1497154653x0x874781/F869E9F3-B6E5-4BCC-8F9A-115A397B0F11/Q4_2015_ATVI_Slides.pdf
EDIT 2: We're trending. Lets keep the community informed of the way Bungie truly treats us.
EDIT 3: 150+ comments. Let's make sure bungie sees this and knows that we aren't blind to what has been going on.
EDIT 4: Now Bungie is going to give us a free 320 ghost shell one day after they tell us that the light level is going to be raised. Even though the ghost shell is going to be irrelevant in a short period of time people are still praising Bungie. Does that make sense to anybody else?
English
#Destiny
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Attach rate = profit. These are micro-transactions and they directly impact a company's bottom line. In the business world companies will take a loss on the base product if it means selling an attachment. Increases in attach rates drive up baseline profitability and investor interest without impacting sale rates or profitability generated by the base product. Now this is just an assumption but I'd say Activision generates a higher rate of profit from the attach rates since these transactions happen outside of the original contract between Bungie and Activision. Which is why we've seen a decrease in product output and financial decline in Bungie while Activision profits from the current business model.
