Why do you have a creative director destroying your 10 year plan.. Don't you think that even new players would think about how you treated your Day 1 players.. And that players in the future would consider how you treat players today. The only way you will truly achieve your 10 year plan is if you keep Day 1 players.. If not, it's a 9 year.. Or 8 year plan or whatever, not 10.. Not only that, but you need to convince someone like me, the player type that completes some or all of the weekly challenges, whether they be PVP or PVE, that this game is worth pursuing each year over other games. This thought about considering me, a loyal player, as nothing more then a paycheck in your pocket because something is 'desirable' is insulting. Yes, I get you need to make money, and I will pay, but Luke just spoke completely for your company in the way the development team thinks about their player base. Check yourself Bungie!