Just casual morning. Collecting resources, doing public events, when suddenly you stumble upon Ether Colectors. You start the event, turn it into heroic, kill the boss and...! Seems like you haven't done any of that... It was all planned as Group suicide.
Edit: So it actually looks like this event doesn't actually give out awards, atleast not if turned heroic. You will simply turn it heroic, it will notice you it's heroic, boss will spawn and around the end you will just lose participation in the event, no matter if you stay in the zone or not.