The playerbase is already shriveled up to almost nothing, now you have a DLC paywall separating the players that are left. Nobody is buying it, more players of the base game will leave since you've removed content and DLC players are going to walk away in a week when they get tired of walking around MERCURY!. Not to mention your PR is in ruins
Give this DLC away, get millions of players back, fix your sandbox and maybe there will be players left when you want to sell your 3rd expansion.
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Very interesting perspective; I wish this would happen, but I know it won't (unless they are really desperate or really pushed for getting players back into the game). Maybe meet you in the middle and put the DLC on sale? That's the only semi-realistic option that Bungie would ever consider. I wouldn't mind paying $5-10 for 2 days of content, but $20 is absurd. Getting 33% completion on a brand new game would easily last me more than 2 days.