Honestly, bans are really the ONLY thing that deter them. That, and public shaming/ridicule.
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Bans don't deter them. Being able to get what they desire from the activity is what deters cheating. Or to put it more simply: How is it many competitive shooters have always sought ways to increase rewards, but also make it relevant for those items to not break God mode? Simple: You make the rewards attainable and let the players decide how to use the generalized skill sets with them.
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So... are you saying that the comeptitive modes should be easier?