This trailer has: Deep Down, Vita, Vita remote PS4 play (from anywhere with Wi-Fi!), Vita TV playing PSN titles and watching movies, PS4 streaming and share buttons. Basically, just the interactions between PS products and the users.
Sony has really stepped up since the PS3 days. Especially in the marketing department. Now I just need to find me some more attractive friends and I'll be set.
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Actually Microsoft wins, because I trust them to make a better online then what I could get on the PS4, Sony also wins, if you want their console.