Its the only way for them to get most of the playerbase to play pvp, or it would be a barren wasteland
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Or they could just give better rewards for playing PVP for 99% of all loot you have to farm PVE, dungeons, Lost sectors, nightfalls, Raids, etc.. the only "good" PvP loot comes from Trials and IB. You literally have to farm PVE to get most of the best weapons for PVP. IMO if they made PVP loot good more people would play PVP.
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Politely, I disagree. PVP is simply is not an enjoyable activity for a whole of of Bungie's customers. "play your way" is pillow talk.