Bungie doesn't care. Supporting LGBTQ+ is what's hot right now so they're gonna prioritize that instead of an American holiday that most people don't even get off from work or school. Supporting the LGBTQ+ community and honoring veterans aren't mutually exclusive concepts though, so I'm not sure why they're handing it how they are.
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Not just the LGBTQ, but any left progressive movement they prioritize that over many things and though it's no biggie at times today just didn't seem the right day to do what they did.