I don't think it is going to kill PUBG, but I think it is going to hurt it quite a bit. But it isn't going to kill it.
While fortnite is free, better looking, and runs smoother*, PUBG has slightly better gameplay.
*(Seriously, on my computer I run Fortnite at max graphics at 60 fps, while PUBG runs at 30 FPS at the lowest settings. I feel like that is possibly the biggest threat to PUBG, if the common player base, who can't run PUBG that well, quit, then streamers are going to quit, because they can't get games, and then the game dies.)
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They really should have made the Xbox port more optimized.
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PUBG just broke another record. 3 million concurrent players. It’s growing not dying. Currently.