It's called intelligent marketing. Get used to it, because it's not going away. Oh, and wrong subforum.
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It's not intelligent, explain how that is intelligent? I know probably 15 people that still refuse to buy Destiny 1 because they do not support equal priced different content games.
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Sony benefits from it. Gets more consumers to purchase PlayStation consoles.
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And some of those even own a PS4. I own 1 too, and I didn't buy PS4 Destiny 2 because their party system sucks.