I would agree that it is has ALOT of mmo features and lacks some but...
Thank God it doesnt have public voice chat in tower... thsy would be dumb, and txt chat on a controller would be dumb.
Match making for strikes negates the need for LFG txt chat... in real MMOs with good raid content you wouldnt ever PUG a raid, therefore having friends and a clan/guild is essential so you have people to do it. This isnt legendary on HALO.. This is some real scripted machanics that and MMO player would be really excited about.
And Bungie advertising it as a shooter instead of an mmo is probably kind of right. Its an FPSORPG. But if they advertised it as an mmo most of the COD bro dudes wouldnt have event tried it... they marketed really well.
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You're right. Lots of the CoD/BF players would think MMO = WoW = nerdy and wouldn't give the game a chance