In your opinion, what's a word, phrase, or picture that sums up your feelings towards marketing?
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It's hard to do correctly. People forget that. Thy think its just making an ad, or finding a character (Flo from Progressive). It's knowing your target market well, knowing your product, and knowing your competitors. Finally you craft a message and deliver it. It all boils down to the 4 P's. People, Product, Place and Price. Apple does this best. Minimal ads, yet sales out the roof. They have it down pat. Not a cent wasted.