I bought poptarts today, Sep 2nd. Text both the D2XP and the receipt, got an error, promotion not started yet or sent wrong promo code. I sent them separate and same error back. Went to Kellogg's site and found the FAQ that says must be a KFR member. So I joined and emailed the receipt. No reply so far after 30 minutes.
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did you buy it from walmart because walmart don't start till nov. 2
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I ended up emailing a picture of the receipt to d2xp@kfr.com and two days later got the codes.