New Monarchy, Dead Orbit, Future War Cult. We already have factions, no need for confusion. Maybe another name because Clan is a bit plain and generic, but not factions.
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I think Faction without the s is a good label. The fact that other players join Factions like Dead Obit etc. Increases the idea of building your own Faction within the game. Faction Wars. You either are part of a the in games Factions or one you or someone else has started.