One of the mottos is "Become Legend"
....that doesn't make any sense.
Shouldn't it be "Become a legend"? Or "Become Legendary?"
You can't "Become Legend"
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Legend is referred to as a noun, hence the 'L' is capitalized. They want you to become Legend, the way they picture Legend, instead of you becoming a legend in your own way. If this isn't true, I predict you to say, why is raid gear the only way to max your level before an expansion comes out? Why can't other gear cap out at light level 36, so you can tell badass stories about your gear. They made it so people have the same story: raiding. Try again.