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Because Microsoft repeatedly refused to let Bungie produce games for the Playstation.
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Makes sense
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Because they's be -blam!-ing stupid not to. Take a business class, jeez....
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fair enough
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:) All good.
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They needed money. Yes Halo Reach, and ODST were successful... but 5+ years of development is pretty costly. I'd almost rather them go with Activision instead of EA but.. now that we have now seen that activision is having a bigger hand in this than we knew before.. I'm rather disappointed in them.
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Maybe Activision will see all the outcry here on the forums and change their ways and let Bungie make the game they wanted. Highly unlikely, but we can dream.