To my knowledge, it's only going to be story content. If it's something which raises the level cap and puts a monetary barrier in progression then there will be some serious problems. Hope fully that's not the case though.
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Even if it's just story content, there is no justification of having us spend the cash so early in the game's lifespan when considering the amount of story we got. If we continue down this line, we will be spending $20 every 2-3 months to see 30 mins worth of story. Supporting this model sets a bad precedent for future game companies.
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Simply don't buy them then. I likely won't either as story in this game has proven to be sub par.