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8/10/2014 5:18:13 PM
52
What's your reaction to the canceled pre-orders Ghost and Limited Edition?
With Destiny coming up out now in less then a month, two major retailers have notified a in specified amount of customers that the their special edition of Destiny was canceled due to over pre ordering of that edition. First with Walmart and the Ghost Edition, now Beat Buy with Limited, I'm really disappointed to see that that a group of fans and players WILL NOT get the Edition that they pre ordered. But who is to blame? Most would think the retailer who took the pre orders, thinking that there would be an abundance of copies of each Edition, when this was not the case. However, to put the blame strictly on the retailers isn't true my fair considering there has to be some communication issue between Activision and the retailers themselves. With this set aside I want to hear the communities reaction! I wanna hear from anyone who has possibly gotten their pre-ordered canceled, or maybe couldn't pick one up due to the lack of pre-orders. Or if your an outraged or concerned fan of the series or Bungie on the subject and matter.
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1 ReplyTypically, when a product is as limited as the limited and ghost editions for Destiny were, the publisher (Activision) provides each retailer with a very specific allocation. The allocations for Destiny were seemingly not provided to the retailers, and the retailers were simply told to begin pre-orders and that they were limited so do it quickly. After the pre-orders were taken the publisher came back and said they were not going to be providing as many as were pre-ordered. My guess as to why this happened is that the publisher may have been trying a new approach, and just letting all the retailers have a free for all and letting the demand dictate who got what. Not a bad idea, but it obviously failed in practice (failed the customers, that is). Now another theory (and given the retailers who have been cancelling pre-orders, this is very likely), the retailers continued taking pre-orders after being told to stop by the publisher. In this case the blame falls [i]almost[/i] entirely on the retailer, though the publisher is still not blameless as they did not provide proper allocations.
