In my opinion, 343i is doing a worse job. I really wanted to like halo 4, but I ended up hating it. The campaign seemed fun the first time through, but I have absolutely no desire to replay it. All of the other halo game I replayed the shit out of. When it comes to multiplayer, I had to force myself to play it after the first month because I was convinced that if I played it enough I might start liking it and stop having buyers regret. The only thing I liked about it was spartan ops. From a fiction standpoint, they are doing a good job supporting it and connecting it but I don't like the way the story is going. The new books are very forgettable and don't seem as halo like as the old ones. The only thing that 343I has done that I really like is HCEA and hopefully MCC.