It's not even 8am where Bungie are. At least let them drink some coffee and have a slice of toast.
I think you go to your Profile and then Redeemed Codes in order to select your platform. Someone correct me if I'm wrong on this.
Edit: 9:30 not 8am. My mistake.
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Its passed 9:30 where Bungie is...
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Ooops. My maths was off. Still, they said 10am their time was when they'd start I think