I'm familiar with this argument, but there's one fatal flaw in it. I [u]never[/u] click the ads. The below is a simplified explanation of the revenue model, and my comments about who it effects. The proprietor of the website profits from ad revenue in 2 ways: paid ad time, and clicked ad referral. In the first scenario, the website receives payment for displaying the ads, a smart business will keep paying for ad space if there's an appropriate traffic or sales increase for them. In the second scenario, the website profits when someone clicks on an ad being displayed. When the user clicks the ad, they are directed to the business's page with the referrer being the website you were on. In both situations, if you don't click the ads you're not helping the website displaying them. If you're not someone who clicks advertisements on websites, then adblocking has no net effect on those websites. Additionally, if you own a website, and don't want people to block the advertisements you display, then put it in your ToS, and enjoy either the zero effect that change would have, and or a massive traffic decrease from people who can't be bothered by your bullshit.