Loyalty to Bungie shouldn't be contingent upon their ties to the Halo franchise, since they have so much history before Halo existed. Unless I've misunderstood your point. Me, although I jumped on the Bungie bandwagon because of Halo, I discovered both the older games (Marathon in particular has captured my adoration) and the community, which I (mostly) enjoy. So, I guess that's what my loyalty ties to. Am I upset about 343? No. Halo had more than run its course under Bungie's supervision. And while I do think the amount to which they are planning to milk the franchise is excessive, I'd rather they, in lieu of Bungie, go all Simpsons on us.