I don't think it/they can do bad. Even if the game is crap, they will still have people eating every little bit of scrap info on the thing right out of their hands up until release. It will sell in such an abundance that even failure on a fun level would still lead to monetary gains and a heightened sense of self worth within the company. All of which would bring the cycle into effect all over again. You don't make or break Bungie...Bungie just breaks you.... And I want to add, from what I've seen, they don't seem to like beating the proverbial "dead horse." They gotta lotta love, and crap isn't on the agenda. [Edited on 11.07.2012 7:02 AM PST]